AR Navigating program

Industry: Consumer electronics

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Project Duration: Dec 2020

 

Project Overview: As part of my Master's program in Advertising at The Chinese University of Hong Kong (CUHK), I collaborated with Sony HK during an internship course. Our team planned a Star Wars-themed marketing campaign for their retail stores, focusing on attracting new members. 

 

My Contribution:  In this role, I took charge of designing a concept for a themed AR guided tour, leveraging QR code scanning within the store. The AR experience featured Baby Yoda as a virtual guide, leading users through the store, rewarding their engagement, and facilitating new member registrations.