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A Visual Identity redesign for a Canadian foundation

During the time I interned in Yee Hong Foundation, I drafted this design system with

social media template to rebrand and approach a younger generation.

An advertising campaign aiming to sell banana to a HK local KOL

As an answer to the objective "Sell banana to Angela Yuen". Me and my team branded the banana as "Panana" by its playful and child-like feature, structured the whole campaign utilizing planning cycle

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